DIRECT YOUR LIFE understands that correctional institutions have become a melting pot of untapped potential. Over 90% of inmates arrive at these institutions without a high school diploma, while over 70% have never made it past the ninth grade. Once equipped with the proper life skills, education and reintegration coaching, the potential for a successful reintegration back to society is more likely.
Our objective is to make positive changes in the community through a Restorative Approach. This approach is essential to produce a real and lasting transformation in the lives of individuals. DIRECT YOUR LIFE coaches these individuals on building good habits that foster success, while also providing meaningful connections and a positive support system.
Olusola Olumogba is a former collegiate athlete who had dreams of playing professional football. After graduating from the University of Western Ontario, he pursued professional football opportunities that never came to fruition. After doing a brief stint as a CFL agent, he found his passion as a pro scout and established InstantScouting in 2011. Olusola is committed to ensuring that athletes do not face the same obstacles he faced on his journey to the pros. Since the launch of InstantScouting, Olusola has helped create opportunities for athletes in numerous leagues and has been awarded one of the Top 30 Under Thirty Award by Sports Launch Magazine.
In 2007, Olusola faced his biggest life challenge of being embroiled in the criminal justice system. Ultimately, a few wrong choices led to his incarceration. During his time in prison and upon release, he realized that there was little support and resources available to recently released individuals. While he was lucky to have close family and friends help get him back on his feet, he realized that most individuals similar to his position do not.
Olusola began to focus his efforts on providing resources for other similar individuals in need of positive coaching for a successful reintegration back into society. He strongly believes that if he can lead by example, he can show other correctional residents that there is hope for a positive life after incarceration. Olusola began to focus his efforts on providing tools and guidance to others in conflict with the law who want to rebuild their lives. This is how Direct Your Life was born.